Monday, September 10, 2012

Coke, PepsiCo using the Senomyx (SNMX) mantra


No.  Things DON'T go better with SENOMYX.

But Coke and Pepsi corporations think so.

Pepsi has fought off a US boycott over its dirty dancing with the Senomyx biotech company. Pro-life groups were lied to and complainers sent brief nonsense letters. But PEP won and convinced life groups to put down their plastic pitchforks. Give PEP an A for Crisis Management. Great Public Relations.

However, it won't be as easy to deal with environmentalists and anti-Senomyx regulators. Particularly when the likes of much-maligned Nestles and Du Pont are also up to their necks in commercializing cannibalism as well as food re-creations!!

Coca Cola (KO, CCE, CCA) and Pepsi (PEP) are very much allies. Don't be fooled.

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